In an increasingly competitive digital world where almost every buyer loves shopping through an online portal rather than a brick-and-mortar store. And to capitalize on this huge digital commerce opportunity, businesses entice customers through various offers to encourage customers to buy products from their shop. That means conversions do not just happen. Brands and retailers adopt a detailed, strategic approach, often referred to as eCommerce optimization, to make this happen.
If visitors do not buy what you sell, there is an urgent need to increase your conversion rate. But, how you can do this is a question to be asked and answered. This blog compiles six easy-to-use eCommerce optimization tips to help you boost your conversion rates.
But, without understanding what eCommerce conversion rate optimization (CRO) is, there is no point in discussing all those tips and steps.
What is CRO in eCommerce?
While conversion rate is the total number of visits to your eCommerce site divided by the number of purchases, the CRO is the process of making adjustments to your site and eCommerce growth strategy to increase the percentage of buys per hundred visits. CRO, in digital commerce, is focused on optimizing content, product page, navigation, checkout process, and overall user experience.
Steps to boost your conversion rates
- Track accurate data
Step number first suggests tracking accurate data, which will help you understand where your business currently stands and what it would take to take it a step further. It will require you setting up an account on Google Analytics (GA) to track online purchases, cart additions, etc. It will also help you discover how visitors find your site, where they are from, what devices and browsers they use to access your site, how long they stay on it, and how many users actually convert. All this information can be instrumental in tailoring better eCommerce optimization strategies, which will result in an increased conversion rate.
- Provide detailed product descriptions
Content drives sales, and there should be no doubt about it. If the product you sell does not have a complete, accurate, and detailed description, it is hardly likely to get any buyer. As customers cannot touch the product while shopping online, none but the description informs buyers about what the product is about and what it has in it for them. So, you must make sincere efforts to provide your customers with informative and engaging content that explains everything about the products customers want to know. Providing a complete description will increase the conversion rate and persuade buyers to buy your products. And eCommerce product management software is a way to bring ease, efficiency, and accuracy to content creation.
- Use high-quality images and videos to jazz up your product visuals
The use of high-quality images and videos is a great way to describe your products thoroughly. Your eCommerce growth strategies are incomplete without the use of these digital assets. They let buyers view the product from different angles and give them confidence in their purchasing decisions. But, importing, storing, optimizing, and linking DAs would require you to leverage the DAM capabilities of eCommerce product management software or a PIM system. Not to worry, Blue Meteor’s AmazePXM stands to cater to your diverse Data Asset Management needs.
- Leverage the Analytic function of a PIM system
Having a PIM system deployed will provide you with standard reports and a dashboard to overview the catalog health, SKU quality, fill rate, work performance, and productivity reports. With the system at work, you can also view graphical and tabular representations of findings for advanced analytics and insights and correlational analysis, e.g., product data quality vs. sales. This information is crucial for understanding how you can tailor your eCommerce growth strategy to increase conversion rates.
- Automate data syndication
The earlier you reach the market, the more sales you may generate. This rule applies to every business alike in the e-commerce world. Launching products faster to the market is fundamental to your eCommerce optimization strategy. Deploying an automated onboarding and distribution tool is a way to do this.
- Reach out to visitors who abandon their cart
Do not leave an abandoned cart unnoticed. Reach out to those who abandoned a cart or once visited your site through messages and mails to further nurture the potential lead for your online shop. Remind them of completing their purchase and what they have missed out on in your online shop. Also, let them know about the deals and offers you are currently running.
Following these steps, you can increase your eCommerce conversion rates and make your marketing efforts reap the result.