How Much Does SEO Cost?

If you’re wondering how much SEO costs, you’ve come to the right place. This article will answer the most frequently asked question in the industry – how much does SEO cost? It also addresses whether or not local SEO is cheaper than national or global SEO. You’ll also discover how much a retainer package costs, and how SEO benefits your ROI. Continue reading for more. If you’re still confused, we’ve compiled a list of important questions to ask yourself before you hire an SEO firm.

Local SEO costs less than national or global SEO

While it can be tempting to cut corners on SEO efforts, local marketing is far more efficient and effective. Small businesses that focus on their local market tend to have a smaller budget, and can only afford to spend a little money before the market is saturated. Local SEO costs less than national or global SEO, but there are a few strategies you can employ to minimize the cost of local SEO. Here are two of them.

First, it’s important to understand that local search results are largely influenced by the same signals as national results, such as location, average rating, and business hours. As such, the content density is less important. On Page SEO content, for example, can have up to 2,000 words, but the description on Google Business listings is limited to 750 characters. In-depth copy on the website, as well as on page optimization best practices, will work best in local SEO.

Hiring an internal SEO specialist

Hiring an internal SEO specialist can cost you a lot up front, but it is a worthwhile investment in the long run. Depending on the skills of the person, this task can range anywhere from $25,000 to $100,000. An ideal candidate will have a combination of analytical skills, a diverse set of technical skills, and a teamwork mindset. In addition, this type of employee will likely require extensive training and ongoing professional development.

Hiring an SEO specialist can be expensive – the cost of hiring an entry-level SEO Specialist can be as high as $67,500 per year, or up to $5,625 per month. It’s better to hire an experienced SEO consultant, as cheaper consultants are likely to have less experience and will take longer to produce results. On the other hand, if you have a consistent need for SEO, you might want to consider hiring an SEO manager or strategist to do the work in-house. SEO salaries vary depending on experience and geography, so it’s important to do your research.

Pricing of a retainer package

The monthly retainer is one of the most common pricing models for SEO services. It is a good option if you need ongoing services and want to establish a long-term relationship with a company. This pricing model is also flexible, which can be helpful if your needs change over time. For example, if you decide to get a website redesign and a new logo for your business, you can adjust the monthly payment to match the current state of your website.


A good way to measure the ROI of SEO is to measure the click-through rates of your SEO campaign. For example, if you rank first in organic search for the keyword phrase “dog training,” two thousand potential customers use this term every month. A slight variation of the phrase would result in more than 30,000 searches per month. If you can rank first in organic search, you can expect to see up to 500 monthly visitors if you pay a reasonable click-through rate and get the right keyword phrase.

Another way to measure SEO’s ROI is to track social media interactions. Using analytics software, you can see which of your social media posts have led to a purchase. You can also check the return visits to your website and use the Google Analytics application to measure the performance of your SEO internet marketing campaign. A good time to measure ROI is in the ninth month, which is long enough to see significant results and penetrate your target market. Once you have the data you need to justify SEO investment, you can then determine whether or not SEO is worth the cost.

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